Advertising on online dating sites

With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.It’s not clear that the young and perky are the best market for corporate matchmakers.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.Paid members can freely message, start discussion thread, no daily limit of disucssion board entries. Members only see intersection of what they are looking for and what other members are looking for. Free messaging and status posting for undergraduates (5 messages/day limit).

for named portal; also 3-5% of (#31) and (#191), which offer access to the same services and communication with the entire user pool through ru and love.subdomains Yes: Premium content like additional search criteria and double appearances in others' relevant searches for "VIP membership".

When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about a month.

But e Harmony has doubled down on its outreach to older, love-serious singles, preaching anew its “29 dimensions of compatibility” that they say have led to more than a million marriages nationwide.

They put all their money on one variable: looks,” said e Harmony founder Neil Clark Warren, a grandfather of nine who’s been married for 56 years. It’s also become increasingly addictive: The average user checked the app 11 times a day, seven minutes at a time, the firm said in 2013. It is one of several dating sites in Inter Active Corp., the monolithic New York media conglomerate, which also owns Match.com, OKCupid and a heap of shallower dating pools, including Gen XPeople Meet.com, Divorced People and Little People

Match alone has more than 2 million daters across North America, a third of whom are over the age of 50.

“Maybe it’s a gimmick, but it’s something that’s fun, that’s enjoyable, that doesn’t have that sort of weight that the former profile-focused matching sites had.” Like many Web startups, Tinder (motto: “It’s like real life, but better.”) has struggled to make money off its swelling audience.

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